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Stop Wasting Money on Marketing Tactics
Build a foundation based on generating revenue, not leads.
Align your team around a clear story
Develop the right marketing assets
Connect to revenue and grow in sprints
Get a roadmap. Create a sales-driving website, emails, and case study. Launch in 90 days.
Most marketing feels like pay-for-play. You pay—and get played.
The digital marketing agency you hired that promised you the world and locked you into a hefty long-term contract? Maybe they delivered
- a marketing message, but it doesn’t connect with buyers
- a flashy website that (thanks to paid ads) draws traffic, but it’s not generating leads
- tens of thousands of dollars’ worth of useless “clicks” and “impressions,” but no new revenue
What were you left with? Certainly not a return on your investment. (They’re called vanity metrics for a reason.)
Quitting the game isn’t an option.
You might think you can avoid marketing altogether, but quitting the game has its consequences:
What if marketing worked and was worth it?
Think about developing any new tech product: You wouldn’t jump straight from idea to build and hope it works. When you’ve taken the time to design the right foundation with discovery, user research, wireframes, and prototyping, you wouldn’t go straight to market without testing and hope you get results.
The same is true in marketing as it is in product development:
Design before build. Strategy before tactics.
Connect marketing to revenue in 90 days by following these 3 simple steps.
We’ll use a 3-step process to design, develop, and deploy your revenue-generating marketing assets, taking you from concept to launch and helping you to connect with your ideal buyers, partners, or investors at the exact moment they’re ready to engage—so you can convert more leads to clients and grow your revenue.
Design a roadmap
Over two 90-minute strategy sessions, we’ll design your story pitch and framework, which will form the basis of your roadmap.
Develop your assets
We’ll build a custom website and craft an email sequence and case study designed to convert leads to sales.
Drive revenue
We won’t just hand you your assets and leave you to figure out what to do next. We’ll provide a scorecard to help you track results and three 1-on-1 advisory calls over three months.
You need a partner.
Someone who can take the brilliance out of your head and turn it into a story-driven strategy to drive sales.
I’ve spent more than 20 years helping engineers, researchers, and academics translate their smartness into street talk. When I saw how many tech companies were struggling to connect with their ideal buyers and being taken advantage of by slick agencies, I went all in on serving them—especially B2B software and product development firms, enterprise SaaS companies, managed service providers, and funded startups and spinoffs.
I love helping my clients get clear on what they offer, no matter how complex it is. These days, that looks like partnering with rockstar B2B tech companies to build websites and craft e-mails, case studies, and other content assets so they can generate demand, grow revenue, and become the expert category definers in their industry.
My clients love the growth that comes from getting clear.
From multimillion-dollar B2B software and product development firms to enterprise SaaS companies to funded tech startups and many others, I love serving my clients.
“Kelly helped us to clarify a brand-new and very technical product that no one has ever heard of, which helped us to generate more effective marketing, sales, and investment collateral. She made my life much easier, she was fast and professional, and she made it fun!”
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Get started today, and within 90 days, you could be in a much better position to:
Get in touch first to see if we're a fit before booking a strategy call.
Tell me about your marketing needs.